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    Creating an effective customer-centric marketing strategy with a data driven approach by Maven Marketing
    Marketing Strategy, Tracking,

    Creating a Customer-Centric Marketing Strategy: A Data-Driven Approach

    It’s becoming harder to catch customers’ attention in this day and age. With so much competition and so many brands to choose from, customers have more power than ever and...Read More
    Marketing automation to improve your business operations
    Marketing Automation

    Can Marketing Automation Improve Your Business Operations?

    It’s no secret that automating processes in your business can help create a more productive and efficient business. It can improve communication with customers, automate workflows, and improve overall marketing...Read More
    PPC Best Practices for 2022 by Maven Marketing
    PPC

    The Top 5 PPC Best Practices for 2022

    PPC or pay-per-click advertising is a form of digital marketing where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your site...Read More
    When we move from Google Analytics UA to GA4, one of the things we'll be missing is the bounce rate metric.
    Tracking

    Google Analytics UA and GA4 – Where Did Your Bounce Rate Go?

    One of the clear changes between Google Analytics UA and GA4, is the missing bounce rate. Where did it go and which metrics should we look at instead?...Read More

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