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Creating a Customer-Centric Marketing Strategy: A Data-Driven Approach
It’s becoming harder to catch customers’ attention in this day and age. With so much competition and so many brands to choose from, customers have more power than ever and...Read More

Can Marketing Automation Improve Your Business Operations?
It’s no secret that automating processes in your business can help create a more productive and efficient business. It can improve communication with customers, automate workflows, and improve overall marketing...Read More

The Top 5 PPC Best Practices for 2022
PPC or pay-per-click advertising is a form of digital marketing where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your site...Read More

Google Analytics UA and GA4 – Where Did Your Bounce Rate Go?
One of the clear changes between Google Analytics UA and GA4, is the missing bounce rate. Where did it go and which metrics should we look at instead?...Read More
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